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The FTC looks at a variety of factors to see if a site or service is directed to children under 13, including the subject matter of the site or service, visual and audio content, the use of animated characters or other child-oriented activities and incentives, the age of models, the presence of child celebrities or celebrities who appeal to kids, ads on the site or service that are directed to children, and other reliable evidence about the age of the actual or intended audience. connected toys or other Internet of Things devices.internet-enabled location-based services,.mobile apps that send or receive information online (like network-connected games, social networking apps, or apps that deliver behaviorally-targeted ads),.In addition to standard websites, examples of others covered by the Rule include: “Website or online service”ĬOPPA defines this term broadly. To determine if you’re covered by COPPA, look at how the Rule defines some key terms. Your company runs an ad network or plug-in, for example, and you have actual knowledge that you collect personal information from users of a website or service directed to children under 13. Your website or online service is directed to a general audience, but you have actual knowledge that you collect personal information from children under 13. Your website or online service is directed to children under 13 and you let others collect personal information from them. Your website or online service is directed to children under 13 and you collect personal information from them. Here’s a more specific way of determining if COPPA applies to you. Put simply, COPPA applies to operators of websites and online services that collect personal information from kids under 13.

Step 1: Determine if Your Company is a Website or Online Service that Collects Personal Information from Kids Under 13.ĬOPPA doesn’t apply to everyone operating a website or other online service.

Chart: Limited Exceptions to COPPA’s Verifiable Parental Consent Requirement.

Step 6: Implement Reasonable Procedures to Protect the Security of Kids’ Personal Information.

Step 5: Honor Parents’ Ongoing Rights with Respect to Personal Information Collected from Their Kids.

Step 4: Get Parents’ Verifiable Consent Before Collecting Personal Information from Their Kids.

Step 3: Notify Parents Directly Before Collecting Personal Information from Their Kids.

Step 2: Post a Privacy Policy that Complies with COPPA.

Step 1: Determine if Your Company is a Website or Online Service that Collects Personal Information from Kids Under 13.

Here’s a step-by-step plan for determining if your company is covered by COPPA - and what to do to comply with the Rule. Violations can result in law enforcement actions, including civil penalties, so compliance counts. For example, if your company is covered by COPPA, you need to have certain information in your privacy policy and get parental consent before collecting some types of information from kids under 13.Įffective July 1, 2013, the FTC updated the COPPA Rule to reflect changes in technology. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control.